R. Eugene Parta's Discovering the Hidden Listener: An Empirical Assessment of PDF

By R. Eugene Parta

A pariah through the chilly struggle, Radio Liberty used to be finally authorized as a sound player at the Russian media scene by means of the gurus themselves. How did it occur that Radio Liberty—once the main vilified of Western broadcasters within the Soviet Union—had accrued any such huge viewers that it was once capable of event its best hour protecting an analogous democratic forces that it had nurtured over nearly 4 a long time of broadcasting?

Based on greater than 50,000 interviews carried out with Soviet electorate touring outdoors the USSR through the interval 1972–1990, this booklet makes an attempt to reply to the query from the listeners' viewpoint: what percentage listeners have been there? Who have been they? Why did they pay attention? How did they pay attention? What did the declares suggest to them? Did they make a distinction? the writer addresses viewers measurement and listening developments over the years, the placement Western radio occupied within the Soviet media atmosphere, listeners' demographic features and attitudes, the evolution of clone of various Western broadcasters, and listeners' programming personal tastes. via six short case reviews, he additionally appears on the position of Western radio in quite a few drawback situations.

The booklet concludes with a few observations concerning the final effect of Western radio and Radio Liberty—what they really intended to their listeners and the way their impression could have encouraged or bolstered different trends at paintings within the USSR because it moved towards a freer society.

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Discovering the Hidden Listener: An Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR during the Cold War (Hoover Institution Press Publication) by R. Eugene Parta


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